Getting new users to set their first medication reminder in under a minute.
Role
Product designer
Year
2025
Timeline
6 weeks
Client
Dose
Client name
Product lead, Dose
Most new users quit during setup. The app asked eleven questions before it did anything useful, and older users gave up halfway through.
I cut setup to one question and let people fill in the rest later. The first reminder is created from that answer, with sensible defaults anyone can change.
Setup
One question, not eleven
Defaults
Smart times, easy to change
Follow-up
Details asked later, in context
Setup now fits on one screen. Next time, I would involve caregivers earlier, since many of them help with the first setup.
11 → 1
Setup questions
2.4×
First reminders set
−41%
Support calls in week one
Open to full-time roles and select freelance work. I reply within two days.
Contact
2026 Maya Ellison